UN-Monday: Ursula Nordstrom on keeping the child reader at the center of the book.

Ruth Krauss photograph, de Grummond Children’s Literature Collection The University of Southern Mississippi

No one (especially publishers and booksellers) would bemoan the crossover appeal of a book for young readers. In fact, so much of the children’s book market is dependent on the large numbers of adults with disposable income to keep those sales figures healthy. It has always been the great paradox of children’s literature that (with few exceptions, most notably S.E. Hinton, who wrote The Outsiders when she was still a teenager) these books are written by adults for children.

What Ursula Nordstrom so famously celebrated (and fiercely defended) in the books she published was the notion that children know what they like more than the “dull finished adults” in their lives. It’s an idea that still scandalizes grownups that are unwilling to consider the myriad ways in which they try to control what children enjoy in books, much in the same way we try (often in vain) to control how they behave. It’s an argument as old as children’s literature itself. In a book for young readers, who really decides what’s funny, sad, or important in “controversial” books like Captain Underpants or And Tango Makes Three? These were questions UN faced in the 1950s and her responses reflect the unflappable trust and confidence she placed in her “genius” creators and, most especially, the young readers they served.

In her February 9, 1954 letter to Harper & Brothers West Coast salesman, Jim Blake, (Marcus, 1998) UN highlights the trust required between author and editor. But most crucially, she upholds the still radical idea, that adults can and should trust kids to know what they like in a book. Writing about Ruth Krauss and Crocket Johnson’s How to Make an Earthquake,
UN reassures Blake:

“She [Krauss] knows something we don’t know…and most grown-ups don’t know…As an editor…I respect her instinct and her final judgments and when she decides that there is nothing more she can honestly do to a book I have to respect her knowledge and trust her. Because she is the one with the talent—and I’m only someone who recognizes and loves creative talent.”

Ever the risk taker (and when isn’t trust a risky business?) UN admired the determination of her authors and artists to chart new territory:

“She doesn’t do the same thing over and over again and if she ever starts she won’t continue to be Ruth Krauss. She’ll always be good but when she stops blazing new trails…she won’t be the writer she is now.”

Then, in a masterful stroke, the famed editrix coalesces what the whole business of children’s publishing is about: growth.

“Krauss books will not charm those sinful adults who sift their reactions to children’s books through their own messy maladjustments. That is a sin and I meet it all the time. But there are some adults who don’t sift their reactions to children’s books through their own messy maladjustments and I guess those are the ones who will love and buy Krauss.”

This is the unspoken agreement between editor-author-reader that UN laid claim to before a love of children’s books by adults was so widely accepted. That the book would find its best child reader, and, if it was a Really Good Children’s Book, delight the toughest critic, the child herself. She intuited that pushing boundaries at the author/editor level was the best hope for bringing the freedom and joy of reading to childhood because childish imaginations are by definition, boundless. Not every book will touch every child, but certainly, for every book, there is at least an audience of one and reaching the right reader with the right book at the right time was (and remains) worth the chance taken by all parties involved.

Children’s Lit News for the week of 8-28-15

Hey y’all,
It has been an interesting week in the children’s book biz, let me tell you, from the wild success of a self-published book, to a re configuring of the New York Times Bestsellers list, and a bad ass book trailer debut. Now that the dust has settled, here’s what you shouldn’t miss:
1.  A self-published European pic book, THE RABBIT WHO WANTED TO FALL ASLEEP, was reportedly bought by a US publisher for rumored SEVEN FIGURES.
Yeah, let THAT soak in for a moment, then take a look at the jacket:

Understandably, there is skepticism around the meteoric rise of this title that I definitely share. For one, the author claims the book is guaranteed to make any child fall asleep – um, hyperbole much? Secondly, SEVEN FIGURES FOR A PICTURE BOOK?! I mean that’s awesome on one hand, but this isn’t a book from Donald Crews, Mo Willems, or Molly Idle, for crying out loud. Take a look at the jacket. Is this a million dollar book? I don’t think you have to be an industry insider to see that the answer is no. Regardless of the unconfirmed rumors about the huge payout, the book has some challenges. For more on the reality of this book’s insane Internet buzz click here.
Let’s move on.
2.  Given the above, I’m more grateful than ever for the fiercely independent readers over at The Horn Book, who have kicked off a killer new newsletter:

Screen Shot 2015-08-29 at 11.11.21 AM

image: hbook.com

Honestly, what would we do without them? Sign up to receive all of their children’s lit news you can use here.

3.  According to the Publisher’s Weekly newsletter, Children’s Bookshelf, these are some of the highly anticipated titles coming out next week:

image: Children's Bookshelf

image: Children’s Bookshelf



The newspaper is now separating hardcover middle grade and young adult titles from paperback and e-book bestsellers. Hardcover lists will appear in the print edition, while paperback and e-book lists will be available online. Pamela Paul, editor of the New York Times Book Review explains the benefit of the change: “I think in this new reconfiguration, you’ll see a lot more newly published hardcover fiction,” she said. “Just like book reviews, the bestseller lists are another place for discovery. It will be useful for readers, too.”
5. Finally, my friend and uber talented Harper Collins YA novelist Mackenzi Lee released the book trailer for her September 22 debut, THIS MONSTROUS THING just yesterday. If only all book trailers could be this cool. ENJOY!

Happy reading,


UN-Monday: Why does it take so long to publish a book?

Editors rarely feel like they have enough time with a manuscript.


Image courtesy Dasha Tolstikova

There is so much to do. Developmental editing comes first–working with the author to make sure the story is the best it can be. Does it build tension from the beginning? Is it engaging throughout? Does the ending leave the reader feeling differently than when she began? Is she satisfied? Curious? Left to wonder about herself or the world in a new way? What about illustrations? Who should illustrate? Which artist is best for this particular story? In her May 4, 1955 note to Janice May Udry, UN offers us a glimpse into why the editorial  process is arduous and lengthy.

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Un-Monday: Ursula Nordstrom on risk

With National Picture Book Writing Week well underway, I’ve been thinking  about the risky enterprise of writing a children’s book. Oh sure, the undertaking of the project ITSELF is an exercise in bravery–especially a picture book with all of its unspoken rules about compelling page-turns and the nuances of telling stories between art and text. But the personal risks are just as daunting:  Do I know the market well enough? Has this been done before? What if it’s terrible? And what of your dear reader, you wonder?  What if the book I write doesn’t match expectations?  Is this appropriate material for X age? Is this book offensive to some people or groups, and if so, am I pushing boundaries or just missing the mark? From concept to creation, there are countless reasons to quit while you’re ahead.

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